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#24: What is Custom PR Strategy and Why Do You Need it?
In this episode, Genieva discusses the importance of having a custom PR strategy and how it can benefit businesses. She emphasizes that not everyone needs the same PR features and that a custom approach is necessary. Genieva shares examples of different areas that can be targeted through PR, such as affiliate marketing, podcast pitching, course press pitching, speaking pitching, awards, grants, and more. She explains that the custom PR strategy is developed through conversations with clients, where their specific needs and goals are identified. Genieva also highlights the flexibility of the strategy, as it can evolve and change over time.
Takeaways
Chapters
00:00 Introduction: The Importance of a Custom PR Strategy
02:29 Exploring Different Areas of PR
03:55 Developing a Custom PR Strategy
07:12 The Flexibility of the PR Strategy
Links you will love:genievablissmedia.com
How we can serve you:
Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here.
Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here.
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By Genieva Ozuna DavidsonIn this episode, Genieva discusses the importance of having a custom PR strategy and how it can benefit businesses. She emphasizes that not everyone needs the same PR features and that a custom approach is necessary. Genieva shares examples of different areas that can be targeted through PR, such as affiliate marketing, podcast pitching, course press pitching, speaking pitching, awards, grants, and more. She explains that the custom PR strategy is developed through conversations with clients, where their specific needs and goals are identified. Genieva also highlights the flexibility of the strategy, as it can evolve and change over time.
Takeaways
Chapters
00:00 Introduction: The Importance of a Custom PR Strategy
02:29 Exploring Different Areas of PR
03:55 Developing a Custom PR Strategy
07:12 The Flexibility of the PR Strategy
Links you will love:genievablissmedia.com
How we can serve you:
Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here.
Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here.
Sign up for the email list!