In our new book-club talk we cover "Made to Stick", a book released more than 10 years ago and highly recommended by business leaders across various fields. Chip and Dan Heath analyze what makes certain ideas stick, and explain how we can use apply those lessons to make our own stories memorable. Here's what we learned from it...

https://www.theceolibrary.com/what-stuck-with-us-from-made-to-stick-book-club-talk-10861.html