Last month the start-up news publication Sifted introduced us to Europe's fastest growing fintechs. The 10 listed companies are successfully bucking the trend and managing to raise capital in these difficult times. Congratulations to them. However, today on the Difference Engine, we take it one step further. We find out which of these fintechs are not just better, but different.

Do any have a shot at becoming a category leader?

Also in today’s episode, We’ll find out how AI is promoting the proliferation sloppiness and learn from the chaos that arose from Microsoft’s acquisition of Activision Blizzard.

What to look forward to:

00:36    Will Europe produce new fintech Category leaders?

14:47    Is AI creating sloppiness?

23:12    When Categories Collide - Microsoft & Activision Blizzard

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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