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24: WTF does Messaging *Actually* Mean & How to Master It with Anita Siek
In this episode, Anita opens up about her She Got Lucky story, sharing how timing and decisive action have shaped her journey. She explains how messaging is more than just words—it's about answering the critical questions: why this, why now, and why you? In contrast, copy and content serve as tools of communication and visibility.
Anita and I dive into the importance of detaching from your business on a personal level, especially when it comes to making strategic decisions. This shift allows you to focus on marketing the real transformation your product or service delivers—whether those results are tangible or not. We also dive deep into understanding your audience’s motivations and being completely dedicated to solving their problems.
Throughout the conversation, we explore the difference between push energy and pull energy in sales. Anita shares why showing up from a place of pleasure rather than pressure can make a world of difference in connecting with your audience. She offers invaluable insights on shifting from a scarcity mindset to an abundance mindset, emphasising the power of making decisions based on the person or business you want to become.
If you’ve ever wondered how to market transformations that aren't immediate or visible, this episode is for you. We tackle both tangible and intangible results, providing practical advice on how to communicate those effectively in your messaging.
Connect with Anita:
Instagram: https://www.instagram.com/anitasiek
Links to her sites and programs: https://anitasiek.com/links/
Email: [email protected]
If this episode struck a chord with you, don’t forget to subscribe, leave a review, and share it with someone who might need it.
–
Want more?
1. Hit follow! New episodes of She Got Lucky drop every Monday.
2. Get my FREE 5-Day Reels Challenge - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!
3. Want to be on the podcast? Send Alisha a voice message via Instagram here with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.
4. Follow Alisha on Instagram here.
5. Connect with Alisha on LinkedIn here.
6. Order your own Full & Filled glasshere and use "SHEGOTLUCKYPOD" for 15% off.
7.Join Alisha’s $5K in 5 Days Story Challenge here.
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By Alisha Marfatia - The Social Impact
5
44 ratings
In this episode, Anita opens up about her She Got Lucky story, sharing how timing and decisive action have shaped her journey. She explains how messaging is more than just words—it's about answering the critical questions: why this, why now, and why you? In contrast, copy and content serve as tools of communication and visibility.
Anita and I dive into the importance of detaching from your business on a personal level, especially when it comes to making strategic decisions. This shift allows you to focus on marketing the real transformation your product or service delivers—whether those results are tangible or not. We also dive deep into understanding your audience’s motivations and being completely dedicated to solving their problems.
Throughout the conversation, we explore the difference between push energy and pull energy in sales. Anita shares why showing up from a place of pleasure rather than pressure can make a world of difference in connecting with your audience. She offers invaluable insights on shifting from a scarcity mindset to an abundance mindset, emphasising the power of making decisions based on the person or business you want to become.
If you’ve ever wondered how to market transformations that aren't immediate or visible, this episode is for you. We tackle both tangible and intangible results, providing practical advice on how to communicate those effectively in your messaging.
Connect with Anita:
Instagram: https://www.instagram.com/anitasiek
Links to her sites and programs: https://anitasiek.com/links/
Email: [email protected]
If this episode struck a chord with you, don’t forget to subscribe, leave a review, and share it with someone who might need it.
–
Want more?
1. Hit follow! New episodes of She Got Lucky drop every Monday.
2. Get my FREE 5-Day Reels Challenge - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!
3. Want to be on the podcast? Send Alisha a voice message via Instagram here with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode.
4. Follow Alisha on Instagram here.
5. Connect with Alisha on LinkedIn here.
6. Order your own Full & Filled glasshere and use "SHEGOTLUCKYPOD" for 15% off.
7.Join Alisha’s $5K in 5 Days Story Challenge here.