Jason Barnard, Founder and CEO of Kalicube, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent you online.

We learn about Jason's transformation from being known as a cartoon blue dog to becoming a recognized digital marketing expert. He explains his Kalicube Process, a three-phase framework that includes Understandability, Credibility, and Deliverability. This process helps people and organizations build a consistent and accurate online presence. He emphasizes the power of controlling one's digital footprint and provides practical strategies for future-proofing digital search strategies across platforms like Google, Bing, and ChatGPT.

(0:34) Jason’s personal Why

(3:18) The Kalicube Process

(24:01) Utilizing SEO for your branding

(27:55) Future of digital marketing

(30:42) Find out more about Jason

Links and Resources

• Jason’s LinkedIn