State of Medtech

240. Physician Private Equity with Rob Greer, Founder of SovDoc


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This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.


00:00 Introduction to Private Equity in Healthcare

02:12 Understanding Private Equity: A Primer for Surgeons

05:51 Private Equity Engagement with Practices

11:19 Common Misconceptions About Private Equity

15:20 Rationale for Choosing Private Equity

19:11 Valuing Your Practice: The Importance of EBITDA

22:11 Operational Levers to Increase Practice Value

28:04 The Role of AI in Enhancing Practice Efficiency

32:59 Collaborative Strategies for Independent Surgeons

33:21 SovDoc: Services and Ideal Clients

35:23 Cost Structure and ROI for Surgeons

38:05 Common Mistakes in Private Practices


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