
Sign up to save your podcasts
Or
On this 241st episode of "Marketing Today," host Alan Hart speaks with Ashley Reichheld, principal at Deloitte. Reichheld discusses the findings of Deloitte's 2021 Global Marketing Trends Report and dives deep into a few of its seven trends.
We start our conversation with Reichheld's background of traveling. She talks about her experiences living and working in over 40 countries across six continents and how it helped her gain insight and perspective into different cultures. From there, we dive into the meat of the interview, Deloitte's 2021 Global Marketing Trends Report. With this report, Deloitte aimed to dispel some of the uncertainty that this past year has brought to marketing.
Reichheld then discusses her favorite trend category, trust, and how "overall, trustworthy companies outperform their competitors by 2 ½ times." For a long time, public trust in corporations and governments has been on the decline and presents both a threat and opportunity to marketing departments worldwide. Deloitte uses its metric, HX Trust ID, which measures trust drivers: humanity, transparency, capability, and reliability. By measuring these four drivers, Deloitte can predict buying tendencies and motivations for consumers and employees. Lastly, we talk about marketing effectiveness and how to know if your efforts are working or not.
Highlights from this week's "Marketing Today":
Hosted on Acast. See acast.com/privacy for more information.
On this 241st episode of "Marketing Today," host Alan Hart speaks with Ashley Reichheld, principal at Deloitte. Reichheld discusses the findings of Deloitte's 2021 Global Marketing Trends Report and dives deep into a few of its seven trends.
We start our conversation with Reichheld's background of traveling. She talks about her experiences living and working in over 40 countries across six continents and how it helped her gain insight and perspective into different cultures. From there, we dive into the meat of the interview, Deloitte's 2021 Global Marketing Trends Report. With this report, Deloitte aimed to dispel some of the uncertainty that this past year has brought to marketing.
Reichheld then discusses her favorite trend category, trust, and how "overall, trustworthy companies outperform their competitors by 2 ½ times." For a long time, public trust in corporations and governments has been on the decline and presents both a threat and opportunity to marketing departments worldwide. Deloitte uses its metric, HX Trust ID, which measures trust drivers: humanity, transparency, capability, and reliability. By measuring these four drivers, Deloitte can predict buying tendencies and motivations for consumers and employees. Lastly, we talk about marketing effectiveness and how to know if your efforts are working or not.
Highlights from this week's "Marketing Today":
Hosted on Acast. See acast.com/privacy for more information.