Author, creative director and old friend Cameron Day returns to The Brief Bros. as the first guest to join us five times.

Today, he talks with me and Henry Gomez about his new book ChAIos and the brawl he regales readers with as he wrestled with OpenAI's ChatGPT, which he dubs Chet G. Petite.

If you want a first-hand, blow-by-blow expose on how to not just use AI as an ad creative, but how to tame the beast, this is a must read. And this is a must-watch episode.