Anna Blue is the founder and CEO of Blue Moss Group, where she helps organizations connect growth with purpose. With leadership experience spanning hospitality, nonprofits, advocacy, and media, Anna brings a unique perspective to hospitality through her work at the intersection of business strategy, social impact, and influence. Susan and Anna talk about creator culture, corporate authenticity, and hospitality's people problem.

***

What You'll Learn:

*** • Why imposter syndrome is a systems problem, not a confidence problem • What makes hospitality feel cult-like in the best possible way • Why social impact strategies fail when employees are treated like line items • Why consumers can spot performative culture messaging instantly • Why business influencers now matter as much as traditional trade media • How podcasts and creators helped Anna build credibility in hospitality • Why great company cultures never need to brag about themselves • Why trying to talk to everyone online usually backfires • Why hospitality's biggest issue is still how it treats its people

***

The Takeaway:

Hospitality brands can't fake culture, purpose, or influence, because people can tell the difference instantly. The future belongs to companies that treat their employees well, embrace authentic storytelling, and understand the growing power of creators in shaping the industry.

Anna Blue on LinkedIn https://www.linkedin.com/in/anna-blue/

Hospitality Creator Summit https://thehospitalitycreators.com/