With 2020 behind us, we still find ourselves asking more questions amidst relentless uncertainty. Across Asia-Pacific, our regional Year in Search report found people were turning to Search to find answers to “what now?” as they prepare themselves for what’s around the corner.

While we may not have found all the answers, we set out to explore how the trends we uncovered across APAC were playing out in Indonesia. We found a shared desire of Indonesians to understand our current situation and collective experiences, providing marketers with insights into how they can connect with consumers in a more personal way.

Here are five trends from our Indonesian report that provide a nuanced look at how consumers’ behavior is changing with local proof points and examples to help inform your marketing strategy for 2021 and beyond.