When I started my coaching business I didn't have that big war chest to throw a bunch of money at ads. In real estate I always had a good bit of money buried, just where I'd been doing well. I had to make up, when I started coaching, for the lack of resources with my energy and efforts, and organic stuff. That's why I'm such a big believer in the things that I teach, and I help people with because that's how I grew my business.