Alan provides a new Thursday Thought episode.

So many inventors focus on what they want in a licensing deal - instead of what the licensee or company wants. Then their pitches fall on deaf ears.

Focus on what they want - WIIFT - to greatly improve your chances of licensing your invention.

Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode.

Website: www.alanbeckley.com

Bootcamp:

www.alanbeckley.com/Bootcamp