Today, we’ll be talking with Warren Rustand who has a lengthy career giving advice and running, growing and selling companies. Not only has he helped small, private businesses and taken multi-billion dollar companies public, but he has also worked alongside President Ford. Having successfully survived everything the market and life has thrown at him over decades, Warren drives home the importance of leading yourself before you lead your team. We’ll dive into ways to manage the difficult balance—and sometimes tradeoffs—we make out of our professional and personal lives. 

“One’s success is relevant only when measured against one’s own potential.”

What You Will Learn In Today's Podcast Interview

The value of being prescriptive at all levels, in business and at home

What leadership qualities Warren learned from his father, a corporate exec-turned farmer who took over the family business unexpectedly

As long as you stay on the road to your vision, you will achieve that vision, no matter how many times we have to swerve left and right

Five qualities of a great leader

How your achievement stories tell more about you than you think and why you should look at what you count as your achievements

Why you need to look at this day if you want to achieve your dreams someday

How clarity of vision, certainty of intent and powerful values impact goal setting

The incredible benefits of putting a weekly thinking session into your official schedule

How to design your life and make hard decisions before they happen

When leaders should communicate alignment with their staff and how often they should reinforce the message

The five principles of personal greatness: Commit to personal discipline; Live with purpose, every day; Act with intent; Make conscious choices; Have a cause greater than yourself

What value journaling brings to your life

Why you need to find people who are willing to have difficult conversations with you to help keep you on track and accountable

What advocacy versus

What advocacy versus inquiry has to do with your listening skills

The difference between creating leaders and creating employees

How being transparent kept him working alongside a President of the United States at 29

Why you should make a family mission statement and shared vision

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

Warren Rustand has created, led, and grown many successful private, public, and not-for-profit entities. Having worked for President Ford, Warren is familiar with high-pressure decisions and has devoted his career to exploring vision, strategy, executive leadership and achievement. After a legacy of strong companies, Warren managed to put all of his experience and hard-earned wisdom into his book, The Leader Within Us. He has also been recognized with many honors and awards, such as: The Visionary Leadership Award, The Distinguished Citizens Award, The 25th Year Achievement Award, The Sports Hall of Fame,