I bet you’ve heard people tell you to focus on one platform but you see all the leaders posting everywhere!

So why are they telling you that if that’s not what they are doing?

Don’t do what I saw, do what I do!

As I ponder this question, it reminds me of how I got started online.

My mentors told me the exact same thing, focus on one platform and not to switch until I got results from it.

It did make sense.

I mean, I was just starting out, so it was a lot to learn all those platforms, not to mention the tactics, strategies, tools and techniques!

Right?

Benefits of single platform focus

There are lots of benefits to focusing on a single platform.

To start with you learn all about it and don’t get distracted by things you can only do on others.

Next, you get a lot more engagement on your posts because you are active on the platform.

This translates into connections and conversations which is all we really need when building a...

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