We explore the way marketing works to draw goodwill out to account for loyalty as an asset so as to discount an opportunity for life beyond a buyers journey set.

#248: Brand life

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

Society & Culture

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#248: Brand life

#248: Brand life