This Is How I Never Run Out Of Social Media Content

Creating a consistent stream of content for social media can be overwhelming, especially when you’re trying to build a personal brand. The constant pressure to post regularly can leave even the most seasoned professionals feeling stuck. In this episode of The Daily Hint, I share how I overcame this challenge by adopting a strategy that revolutionized my content creation process.

When I first started focusing on my personal brand, the sheer volume of content I needed to produce seemed daunting. How could I keep up with the demand without running out of ideas or energy? It wasn’t until I discovered the pillar content strategy, popularized by Gary Vee, that things began to change.

The pillar content strategy is all about starting with a core piece of long-form content that can be repurposed across different platforms. For me, this started with podcast episodes, which naturally combine audio and video formats. From a single podcast episode, I could extract a variety of content pieces—a blog post from the transcript, short video clips for social media, and more. This approach not only maximized the value of each piece of content but also ensured a steady flow of material to share.

By breaking down one large piece of content into smaller, more digestible parts, I was able to maintain a consistent presence across all my social media channels. The best part? This strategy works for anyone, regardless of their niche or audience size. Whether you’re a content creator, entrepreneur, or simply someone looking to boost their online presence, the pillar content strategy can help you stay ahead of the content game.

In this episode, I dive deep into how I implemented this strategy and how you can apply it to your own content creation process. Tune in to learn how you can keep your social media channels active without ever running out of content again.

Highlights:

00:00 Starting My Personal Brand Journey

00:18 Discovering the Pillar Content Strategy

00:36 Implementing the Strategy with a Podcast

00:48 Maximizing Content Distribution

00:57 The Game-Changing Impact of Pillar Content

Links:

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Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Here are the ways to work with me:

Speaking: https://www.jensheitland.com/speaking

Leadership Skills Assessment: https://www.wearesucceed.com/

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Connect with me!   

LinkedIn: https://www.linkedin.com/in/jensheitland/

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Newsletter: https://www.jensheitland.com/newsletter

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Subscribe and Listen to The Jens Heitland Show Podcast HERE: 

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

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