In this episode of the Less Doing Podcast, Ari and Nick interview Dan McCarty, founder of Crystal Commerce, a leading web solution company dedicated to servicing game and hobby industry. Crystal uses a proprietary system to allow retailers to launch new websites while fully integrating their inventory and e-commerce systems in less than 24 hours. Listen to learn how Dan and his company are changing the way brick and mortar hobby stores do business.

**Key Quote**

“We’re serving an entire community vertical which is any game and hobby store.”

**What You’ll Learn**

- What Crystal Commerce is and what it does

- How Crystal Commerce proprietary system works and how it caters to brick and mortar clients

- Syndicating inventory across platforms

- Processing orders from Ebay to a central CRM

- How much Crystal Commerce charges its customers

- Group leverage on catalogs and inventory

- The challenges of moving to a multi-tenant platform

- How you can use Grow for analytics

- The importance of having a content marketing routine

- How to start with the value proposition of local

**Less Doing Podcast Resources:**

Trello Board - [https://trello.com/b/jtqdNTp3/less-doing-podcast-resources](https://trello.com/b/jtqdNTp3/less-doing-podcast-resources)

-------

[Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast)

---

Send in a voice message: https://anchor.fm/lessdoing/message