In this episode of the Less Doing Podcast, Ari and Nick interview Dan McCarty, founder of Crystal Commerce, a leading web solution company dedicated to servicing game and hobby industry. Crystal uses a proprietary system to allow retailers to launch new websites while fully integrating their inventory and e-commerce systems in less than 24 hours. Listen to learn how Dan and his company are changing the way brick and mortar hobby stores do business. **Key Quote** "We're serving an entire community vertical which is any game and hobby store." **What You'll Learn** - What Crystal Commerce is and what it does - How Crystal Commerce proprietary system works and how it caters to brick and mortar clients - Syndicating inventory across platforms - Processing orders from Ebay to a central CRM - How much Crystal Commerce charges its customers - Group leverage on catalogs and inventory - The challenges of moving to a multi-tenant platform - How you can use Grow for analytics - The importance of having a content marketing routine - How to start with the value proposition of local **Less Doing Podcast Resources:** Trello Board - [https://trello.com/b/jtqdNTp3/less-doing-podcast-resources](https://trello.com/b/jtqdNTp3/less-doing-podcast-resources) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message