This podcast interview focuses on what it takes to create a business that not only survives a crisis but actually grows stronger from it. My guest is Devin Bramhall, Ex-CEO of Animalz.

Devin is the former CEO of Animalz, a leading content marketing agency for B2B Saas companies. 

Leave a comment or a question for Devin or Ton

Storytelling is at the root of Devin's passion for marketing. She founded The Master Slam, a poetry slam-style debate about startups and tech. She is also a TEDx organizer and speaker trainer and has competed in several storytelling competitions. 

In September 2022, she posted a vulnerable Linkedin post about stepping down as the CEO, thereby sharing her lessons learned not only to survive the company but actually growing it stronger during the pandemic and recent crisis.

And this inspired me, and hence I invited Devin to my podcast. We explore the big lessons she learned taking over the CEO role at Animalz - and what it took to grow the business by 200% in two years of pandemic and economic crisis. She shares what appeared to be really important to keep and what not to keep - thereby reflecting on her misjudgments and traps she fell into without even realizing it.

Here's one of her quotes

I learned this: it was more about consistency and reminding people of what the goal is that we're trying to accomplish, and therefore establishing that focus that keeps people relaxed.

During this interview, you will learn five things:

For more information about the guest from this week:

Leave a comment or a question for Devin or Ton

Subscribe to the Daily Value Inspiration

Get my free, 2 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here

Learn more about your ad choices. Visit megaphone.fm/adchoices