Our guest is Rebekah Monson of Whereby.Us – a company that creates media and technology products that help people connect and engage in their cities. Is using WordPress Multisite a good idea? How can a small team manage editorial, tech, and community issues efficiently? Is there any profitability in local media?

Jump to a discussion on…

3:30 Introduction to Rebekah

5:50 Introduction to Whereby

10:50 Newsletter first approach for The New Tropic

12:30 Using Mailchimp and designing the template for client

14:50 Using WordPress for a media site

16:02 Local news on the website

17:50 Profitability in local media?

19:51 Wastelands of Google Ads on local sites

22:25 Replicating success and expanding and using WordPress Multisite

32:50 Recirculating old content in the midst of new content

36:20 Pulling together different taxonomies

37:55 Creating a greatest hits package of your content

40:35 The secret to using WordPress categories well.

46:02 Building a guide that can be resold or advertised with.

48:55 The different ways sites show you related posts.

53:30 How to balance editorial, tech, and community on a business?

59:20 Building quick, dumb things and try to make them better

Links

Rebekah on Twitter @rsm

Whereby.Us

The New Tropic

The Skimm

The Evergrey

FoundationPress

Quartz

WordPress VIP

Christopher Sopher

Bruce Pinchbeck

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Show DescriptionOur guest is Rebekah Monson of Whereby.Us - a company that creates media and technology products that help people connect and engage in their cities. Is using WordPress Multisite a good idea? How can a small team manage editorial, tech, and community issues efficiently? Is there any profitability in local media?