Because we remain oblivious there is a cost to our production as consumers we do not consider our lives are sunk or embedded as a fallacy we actualise, that is totalising in scope. We explore what no one recognises.

#249: Sunk cost fallacy of the consumer

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

Society & Culture

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#249: Sunk cost fallacy of the consumer

#249: Sunk cost fallacy of the consumer