Ian Darke, John Rawling and Tris Dixon look back on the careers of some fighters who have transcended the sport and ponder how they have done it, while exploring reasons why other fighters, whether notable, brilliant or exciting, have failed to build significant fanbases.

Among the names mentioned are Henry Cooper, Tyson Fury, Amir Khan, Naseem Hamed, Chris Eubank, Anthony Joshua, Ricky Hatton, Barry McGuigan and many more.