Building a new website is one thing. But effectively launching that new site and driving traffic to it? Whew, girl - that’s an entirely different but equally important to-do for your Trello boards!

When I write websites for my copywriting clients I never hand someone brand new website copy and say, “Well, peace out! Good luck figuring out how to promote your new site and creating a launch plan to announce it!”

Nope nope nope. I always share a few different strategies and options my clients can follow to announce their new website copy, and those are exactly the strategies I want to share with you in this episode. In case you want to drive some new traffic to your existing site or create some buzz around a new one.

The cool thing about these website launch strategies is that they are super client-centered. I mean, of course you are inherently excited about your new website. That thing was a lot of work to put together!

The trick is to also get everyone else just as excited about your website as you are so they want to go check it out, too. That’s why these website launch strategies I’m sharing with you today are all about giving your clients and website readers something to look forward to when it comes to visiting your new site. Adding in a little of that ‘‘what’s in it for me’ flare to catch their attention and boost those views!

Links from the show:

Not Your Mama’s Newsletters

Weekly email newsletter templates + prompts

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