The ongoing Bud Light controversy dissected. Does Carlson and Lemon's departure from cable news signal an inflection moment for news media?  And finally, are successful content ecosystems the way forward for sports teams?

Topics and Questions Covered:

• (0:39) - Introduction to the episode and the on going Bud Light controversy.
• (10:16) - Why did this single event get so much heat?
• (14:49) - Discussing Bud Light's audience and brand.
• (24:54) - What should of happened in retrospect?
• (30:01) - Change in the news landscape with Tucker Carlson and Don Lemon.
• (35:43) - The future of Don, Tucker, Fox News, and CNN
• (40:56) - The Wrexham soccer club story.
• (44:17) - Ryan Reynolds and Rob McElhenney capitalizing on content and storytelling.
• (49:39) - Discussing storytelling and how MLS can take this approach to improve popularity.

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