Executing the Vision

25 - Building a Brand with Purpose: Jenny Coates on Leadership, Growth, and Made-in-USA Apparel


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Your host, Brad Hunter, sits down with Jenny Coates, President of Boathouse Sports, to discuss leadership, business growth, and the future of U.S.-made apparel. Jenny shares insights from her career journey, her approach to team building, and how Boathouse is expanding its retail presence nationwide.

Jenny Coates has built an impressive career in sales and brand management, working with industry leaders like Macy’s, Martha Stewart Living, and Storebound. Now at Boathouse Sports, she is focused on revitalizing the company’s retail strategy, growing its footprint beyond team sports, and emphasizing the importance of American-made products.

This episode explores the evolution of sales strategies, the role of digital content in retail success, and the importance of networking and mentorship. Jenny also discusses the integration of AI in business operations, from product development to marketing. She shares her philosophy on leadership, the key traits she looks for in employees, and how businesses can stay competitive in a shifting retail landscape.

To learn more about Boathouse Sports and its made-in-the-USA apparel, visit their website:

https://www.boathouse.com

Connect with Jenny Coates on LinkedIn:

linkedin.com/in/jennylynncoates/

Think you'd be a great guest on the podcast? Apply here:

https://emergelabs.us/podcast-guest/

For more information about Brad Hunter’s work at Emerge Labs, visit:

https://emergelabs.us/

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Executing the VisionBy Brad Hunter