Journey To An 8-Figure E-Commerce Business

#25: Building a Community: Trina Small of Supermom Culture Tells Her Story

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In this episode, your hosts Emmanuel Eleyae and Grace Eleyae talk with Trina Small - founder and CEO of Supermom Culture. She talks about how she started with her blog and built a community that supported her when she created Supermom Culture. She also talks about being on Good Morning America and having to get 10,000 shirts. You’ll also hear her talk about lessons she’s learned being in business and some tips from her about building a community. In the Founder Rounder, Emmanuel talks about different ways to cut costs and keep your business afloat in the current economic climate. 

Timestamps:

Trina’s Background/Starting Supermom

  • (0:54) Trina talks about how she started Supermom Culture - she had a blog and built a community, posted a picture in her shirt and people wanted them.
  • (2:27) Trina talks about how things really took off during the pandemic - they went viral and even ended up on Good Morning America.
  • (4:10) Trina talks about what she did before Supermom - she has a background in marketing and logistics and worked in corporate until she quit her job to be a stay at home mom and started her blog.

    • How Trina Scaled for GMA

    • (6:55) Trina talks about how she started with her shirts. She did a lot of Googling and asking around. She bought a few shirts, sold them, then used that money to buy more shirts.
    • (8:42) Trina talks about how she tried selling different products like bags and aprons, but the real demand was for her t-shirts.
    • (11:02) Trina talks about being on Good Morning America for the first time - they contacted her and asked if she could make 10,000 shirts but she was still pressing them herself in her home so she had to figure out how to scale.
    • (13:20) Trina talks about how she got those 10,000 shirts - she had already saved the money from her previous sales so she had enough to purchase the inventory and she had a friend who did screen printing to help her. 

      • Lessons Learned/Building a Community

      • (14:57) Trina talks about the biggest lessons she’s learned so far - be prepared, don’t be afraid to ask people for help, and make sure you do your research.
      • (15:57) Trina talks about the most difficult parts for her - having to learn as you go, being a one-man band, and not knowing about finance.
      • (18:22) Trina talks about the importance of building a community first.
      • (21:29) Trina talks about how she built trust within her community - authenticity and engaging with people.

        • Founder Rounder

        • (22:17) Emmanuel asks for advice on building a community. Trina says to join lives with people who have a similar audience and to engage with people on social media.
        • (26:06) Emmanuel asks for advice for people who are introverted and trying to build a community. Trina says to get over it and put yourself out there. 
        • (29:49) Trina asks about how to navigate the current economic climate. Emmanuel says to lower expectations because sales were artificially high during the pandemic and things will not be the same as they were at that time. 
        • (31:56) Emmanuel says to focus now on bottom line growth and cutting costs. 
        • (33:36) Grace talks about how as long as there’s revenue coming in, there’s life in the business.
        • (35:14) Trina talks about how she’s been downsizing and cutting costs and some of the struggles she’s had.
        • (36:19) Emmanuel talks about his cashflow course and other effective ways to cut costs in business.
        • (43:16) Trina talks about ways to support her and what’s next for Supermom.

          • Resources:

          Website: supermomculture.com 

          Facebook: supermomculture

          Instagram: @supermomculture

          Trina’s Instagram: @heytrinasmall

           

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          Journey To An 8-Figure E-Commerce BusinessBy Emmanuel Eleyae
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