Building a brand is about building trust. But how exactly do you go about doing that, especially when you’re introducing your customers to something new?

In today’s podcast, Senior Product Marketing Manager Marin Rowe and I discussed how she used customer feedback and consistent storytelling to coordinate the vital steps leading up to the successful launch of Lucid’s latest product, Lucidspark. 

What we talked about:

• How customer feedback influenced Lucidspark’s inception
• How Marin utilized story to create a cohesive end-to-end customer experience
• Why it’s important to get every team member – from UX to IT – involved in the storytelling 
• How customer feedback and testing can guarantee a successful product launch

 

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.