Built for the Cold

25 - Built for the Cold: Moritz Lohr’s Journey from Pressure to Purpose


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"I didn’t just survive the pressure. I found purpose in it." – Moritz Lohr

Thrown Into Life Too Early
 At just 12 years old, Moritz had to grow up fast. There was no clear plan, no real guidance — just pressure. His dad was doing the best he could, fully focused on caring for Mo’s mom through a serious health battle. That left Mo emotionally on his own. And when he really considered what it would mean to lose his mom, the weight of that fear hit deep. This episode explores what it means to become a man before you even know who you are.

The Mask of Performance
 Moritz opens up about how success became his mask. From bodybuilding to high-ticket sales, he bulldozed his way forward — driven by pain, hiding the cracks. We talk about the “D’s” that tried to destroy him: depression, debt, and destructive relationship patterns. He shares how pushing through became a way to avoid healing, and what it took for him to finally stop performing and start becoming.

A Man With Love and Legacy
 Mo had to get real about the man he was in past relationships — and do the work to become someone better. Now? He’s married to an incredible woman, looking forward to raising strong, grounded kids, and living from a place of purpose. He’s traded aesthetics for utility — no longer chasing bodybuilding trophies, but training for tactical races that demand more than muscle. From faith to fatherhood, healing to legacy, this episode is what Built for the Cold really looks like in a man.

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Connect with Mo: @ernsthetics 

Chapters

00:00 – Intro: Built for the Cold
 02:11 – Sent Out at 12
 07:49 – Growing Up Alone
 12:35 – Performance as Protection
 18:22 – Success and Pressure
 24:41 – Suppressing Pain
 30:58 – The Panic Attack
 38:19 – Starting the Inner Work
 43:02 – Faith and Fatherhood
 49:18 – Building Financial Legacy
 55:27 – Final Reflections

Make a Cold connection with exercise physiologist, sales coach, and much more @JoeWannerOfficial on Instagram

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Built for the ColdBy Joe Wanner