1. Why is 7-11 not in the McDonalds/Stabucks/Dunkin race? They offer something the other three do not: make-your-own cup of coffee!
2. If you're going to podcast, do a video podcast then extract the audio and make an audio podcast. Make sure your ads fit both mediums.
Good Video-to-Audio Podcasts:
-Buzz Out Loud
-Cranky Geeks
-Diggnation
Bad Video-to-Audio Podcasts
-DL.tv
3. Turn a live performance into a dvd to make more money. My own example. Working the Hannah Montana model for yourself.
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Mark Baratelli:
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