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In this episode of Press Play, I’m talking about podcast downloads and why you need to stop letting them mean anything about your self-worth or the quality of your podcast. If you’ve ever checked your stats, felt discouraged, or started questioning whether your podcast is even worth continuing, this episode is for you.

So many podcasters tie their confidence to their numbers, but the truth is that downloads are not a reliable indicator of success, impact, or income. They don’t tell you who’s listening, who trusts you, or who is actually taking action after hearing your message.

I want you to remember why you started your podcast in the first place. Most of the time, it’s because you want to make an impact and use your podcast as a tool to support your business. And the number of downloads you have has no direct correlation to how much money you can make or how many offers you can sell. It only takes one listener for your podcast to be worth it.

Marketing is just data. Podcast stats are information, not judgment. Low downloads don’t mean your podcast is bad, and high downloads don’t automatically mean it’s working. What actually matters is whether listeners are joining your email list, reaching out to you, engaging with your content, or buying from you. Those actions matter far more than the number you see in your analytics dashboard.

If you find yourself obsessing over downloads, I want you to practice shifting your focus. Instead of asking how many people are listening, start asking what people are doing after they listen. When you stop attaching your self-worth to your stats, you create space to grow, refine your message, and use your podcast in a way that actually supports your business.

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