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Today’s episode of In The Suite  welcomes Marie Swift. Marie has been growing her expertise in communications and marketing for over 20 years. Marie Swift is President and CEO of Impact Communications. She has spoken at major industry conferences such as IAA, FPA and NAPFA events. She even established her own conference called the Advisor Thought Leader Summit, now in its third year. 

Marie is known for bringing some of the industry's best and brightest voices together for dialogue and debate. She seeks to welcome others into the suite with open arms, allowing them to learn, discover, and grow. 

In this podcast episode, Marie shares how she got started in the finance industry, why credibility marketing is a necessity, and what it has been like seeing the industry change and shift toward the next generation. 

Join the conversation to hear about:

• Marie talks about life in March before COVID hit (03:50)
• Updates on the future of T3 Advisor & T3 Enterprise Conferences (08:20)
• All about the Advisor Thought Leader Summit (11:50)
• Almost like magic - Marie’s origin story (19:10)
• How to make a difference and find your voice (26:05)
• Diversity and inclusion in the finance profession (29:30)
• What is credibility marketing? (36:00)
• Showing up online with something to say (40:50)
• The different types of content to show your true colors (43:30)
• Why you need to be kind to yourself (49:15)
• What it’s like for Marie to work with her son, Jonny Swift (56:10)
• Why Marie loves the Wonder Woman yoga pose (61:40)

Referenced Materials

• Impact Communications, Inc. - Website
• Marie Swift - Twitter
• Marie Swift - LinkedIn
• Advisor Thought Leader Summit
• Joel Bruckenstein’s T3 Advisor & Enterprise Conference 
• Joel Bruckenstein Twitter 
• Julie Littlechild and Steve Wershing Becoming Referable Podcast
• Mindset Mastery Podcast by NAPFA 
• Snappy Kraken Website 
• Snappy Kraken Digital Marketing for Financial Advisers - 2020 Half-Time Report 
• Twenty Over Ten Lead Pilot 
• Becoming Referable Podcast with Steve Wershing and Julie Littlechild 

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