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#25: Global Brand Expansion with a Local Feel | Holly Chapman, Papier
In this episode of Local Marketing School, Emily Steele interviews Holly Chapman, Head of Brand at Papier, a stationery and personalized products company. Holly shares her journey from the communication industry to becoming Head of Brand at Papier. We dive deep into Papier’s US expansion and all the strategies employed to make for a truly omnipresent brand splash across the market. Listen for tips on local creator partnerships, creative collaborations, and landing earned media.
TUNE IN FOR TOPICS LIKE:
4:20 Holly’s career journey and landing a creative role at Papier
6:26 What the Head of Brand role at Papier looks like
8:09 Factors that played into Papier’s expansion plan
10:08 Advantages to having boots on the ground for your brand
12:11 Strategies to building a omnipresent brand presence in a new city
18:28 Grassroots vs. Traditional marketing approaches
22:20 Tips to finding the right PR partner
26:10 How to build your network in a brand new city
29:59 Holly’s recommendations for marketers operating on a startup budget
33:24 OK Mentor and advice for those looking to break into the creative industries
38:04 What’s next for Papier
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Holly's episode:
#6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie
#15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective
Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!
Find Holly: LinkedIn | Instagram
Find Papier: Website | Instagram
Connect with Host Emily: LinkedIn | Instagram
Follow Local Marketing School on Social: Instagram | TikTok
Follow Hummingbirds on Social: Instagram | LinkedIn
Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!
This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
View all episodes
By Local Marketing SchoolIn this episode of Local Marketing School, Emily Steele interviews Holly Chapman, Head of Brand at Papier, a stationery and personalized products company. Holly shares her journey from the communication industry to becoming Head of Brand at Papier. We dive deep into Papier’s US expansion and all the strategies employed to make for a truly omnipresent brand splash across the market. Listen for tips on local creator partnerships, creative collaborations, and landing earned media.
TUNE IN FOR TOPICS LIKE:
4:20 Holly’s career journey and landing a creative role at Papier
6:26 What the Head of Brand role at Papier looks like
8:09 Factors that played into Papier’s expansion plan
10:08 Advantages to having boots on the ground for your brand
12:11 Strategies to building a omnipresent brand presence in a new city
18:28 Grassroots vs. Traditional marketing approaches
22:20 Tips to finding the right PR partner
26:10 How to build your network in a brand new city
29:59 Holly’s recommendations for marketers operating on a startup budget
33:24 OK Mentor and advice for those looking to break into the creative industries
38:04 What’s next for Papier
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Holly's episode:
#6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie
#15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective
Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!
Find Holly: LinkedIn | Instagram
Find Papier: Website | Instagram
Connect with Host Emily: LinkedIn | Instagram
Follow Local Marketing School on Social: Instagram | TikTok
Follow Hummingbirds on Social: Instagram | LinkedIn
Ready to work with local influencers? Download our free guide!
Curious what type of influencer you should be working with? Take our quiz!
This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.