Herbert Lui is an editorial director and author. He has been writing since he was 15. His work has appeared in publications like Fast Company, Hypebeast, and Quartz, and he later joined Lifehacker as a staff writer. His company Wonder Shuttle has advised teams at organizations such as the City of Toronto, Shopify, and Skillshare on their writing and publications.

In this conversation, went deep into his latest book, Creative Doing and the impact it has had on both our journeys since the last time we spoke on the podcast. We also talked about generational trauma, death anxiety and what it means to have a “purpose” in life. It also wouldn’t be a conversation with Herbert if there wasn’t a little Kanye West in there as well.

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Blog: https://herbertlui.net/