This episode explores the concept of purpose-driven financial products and the idea of soulful fintech, suggesting that financial products—like banking apps—can go beyond basic functionality to inspire positive emotions in users. By embracing humanity and purpose, companies can forge deeper, more meaningful connections with customers, enhancing loyalty and engagement.
The discussion centers on seven core pillars that define soulful fintech: humanity, purpose, connection, story, personality, passion, and focus, providing a framework for designing financial products that are not only functional but also emotionally resonant and impactful.

Find out:

1. How do fintech companies use "soul" to create a better user experience?
2. How does a fintech company build trust and loyalty by understanding their customer's values?
3. What are the seven key pillars for building "soulful" products in fintech?

Read the full article at UXDA's blog:
https://www.theuxda.com/blog/soul-turns-boring-financial-products-into-exceptional-ones

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