Follow Ikonic on Instagram : Instagram - https://www.instagram.com/ikonic_prof... 🎧Tune in to #ModernizingBizPodcast on Youtube https://www.youtube.com/watch?v=l3S7Hf-F7lI Powered By - NTLVentures - - - - - Ikonic Professional designs tools that assist proficient professionals in creating the desired looks by amplifying their creativity. Every Ikonic tool is designed to be easy to use and cater to all levels of professionals. It is achieved through their team of professional experts who offer their advice and guidance in the making of every tool. Founded in 2009 by Rayed Merchant, Ikonic’s ultimate vision was to be a stalwart of the styling industry and be the one and only brand that professionals all over need. The young and dynamic leader that he is, as Director of Global Marketing and Head of Brand Procurement, Rayed has taken SSIZ International to greater and grander heights. Ikonic has steadily emerged as one of the leading players in the Professional Styling Tools category, and also established itself as a company that never compromises on quality while always delivering on design and functionality. In this Insightful Conversation, we deep dive in the mind of Rayed Merchant (Director of Global Marketing) -Employment and Empowerment, how the beauty industry has generated so much employment -How creating an ecosystem for your brand is giving you an edge over the competition. -The growing importance of personal grooming in today's day and age -How social media and viral marketing play a role in the beauty industry And Many more pointers around it. Powered By - @ntlventures - - - - - - INSTAGRAM: @modernizingbiz https://www.instagram.com/modernizing... FACEBOOK: @modernizingbiz https://www.facebook.com/modernizingbiz/ LINKEDIN: @modernizingbiz https://www.linkedin.com/company/mode... - - - - - About : Modernizing Biz Podcast Started with one single motive to provide value addition to one’s mindset through insightful and fun conversations with social media stars, entrepreneurs and top minds in the business. Thro