Arjun Sen, entrepreneur and author, found his author’s voice when he decided to write about his experiences as a single father. His other books, one published, one forthcoming, embody his personal touch and desire to communicate deeply with his readers. As an author committed to those who read his book, he has a great deal to teach.

 Ask yourself who you’re communicating to.

 Ask yourself what your message is.

If you don’t feel pride when you’ve completed your book, you may need to rethink it.

You must turn off your professional/technical self when writing a book.

Sometimes the best marketing goal is “Touch one more person.”

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