Today, we’re chatting with Nikki Eslami, the founder of Wild Elements and co-founder of Bellami Hair. In 2012, Nikki co-created a hair extension company and promoted her products by reaching out to Instagram users, offering them free extensions in exchange for reviews. The biggest user only had 70,000 followers, and yet Bellami quickly grew into a business that has partnered with Kylie Jenner and Cardi B. Nikki not only grew Bellami Hair, but also established what we now know as influencers. That is why, this year, Nikki founded Wild Elements, an organization that pairs innovators with advocates to create campaigns that help humans, animals, and the earth. We talk about person-first businesses, branding the climate movement, and the interconnectivity of Animalkind, Humankind, and Plantkind. Be sure to follow Wild Elements on Instagram!  

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Executive Produced by Sustainable Partners, Inc. 

Edited/Produced by Shelby Kaufman 

Associate Produced and Engineered by Sophie Ewh 

Music by Ryan and Jack Met of AJR 

All Rights Reserved, Sustainable Partners, Inc.