🤝 This episode is produced in collaboration with Lightbringer – the patent service helping founders move faster. With AI at its core and senior attorneys in-house, they streamline the patent process and set a new standard for how growth-stage teams secure what’s theirs.

Episode #25 Less is More: How Flic Pushed the Button on Scalable Hardware

What if turning off a light or flipping a music sheet could be done with a single press? That’s the vision Joacim Westlund Prändel set out to build with Flic, a Bluetooth-enabled smart button that’s now powering everything from smart homes to healthcare panic systems.

In this episode, we dive into how a humble prototype from Stockholm grew into a profitable global hardware business—scaled on revenue, not venture rounds. With a lean team, clever manufacturing partnerships, and an obsession with reliability, Flic shows what’s possible when tactile tech meets tight execution.

In this episode:

✅ How Flic turned a physical button into a platform

✅ Why crowdfunding beat VC—and still does

✅ Lessons from scaling hardware through Highway1 and Southeast Asia

✅ What it really takes to ship at global scale

✅ Why simplicity, not software, is Flic’s strongest moat

Connect & Contribute

Have a guest we should feature? An idea worth exploring? Feedback you'd like to share?

Reach out at [email protected], connect on LinkedIn, or visit nordichardtech.com.

Tag a friend. Share with a founder. Let’s build the Nordic hardtech scene together.

More insights at nordichardtech.com.

Hosted on Acast. See acast.com/privacy for more information.