In this episode, The Buckhook crew gets together with the mastermind behind JRZ lures.

Coming at you live from the city of McAllen, Texas, Jerry Juarez has carved a unique path in the business world, revolutionizing the fishing industry with his innovative lure designs and commitment to excellence. As the owner of JRZ Lure Company, he has not only built a thriving business but has also become a trusted name among fishing enthusiasts!

Jerry's journey began with a deep passion for fishing, which he transformed into a thriving business. His relentless pursuit of perfection and a keen eye for detail have propelled JRZ Lure Company to the forefront of the industry. Through tireless dedication and a love for his craft, Jerry has created a range of lures that are not only aesthetically pleasing but also highly effective, enabling anglers to enhance their fishing experience like never before.

Join us as we dive deep into Jerry Juarez's journey, exploring the challenges he has faced, the lessons he has learned, and the product he has created. So sit back, relax, and prepare to embark on a captivating journey with Jerry Juarez, the owner of JRZ Lure Company and a true testament to the power of entrepreneurial spirit. Get ready to reel in the wisdom and inspiration that awaits you in this extraordinary episode of our podcast.