Decisions, decisions, decisions. Every workday is just a collection of decisions. Who to hire, when to sell, what shirt goes with this tie. We take a punt and hope it pays off. But what about the decisions with the biggest payoffs? What are the best business decisions of all time? In today’s episode we uncover the stories behind the greatest tech acquisitions ever.

Were category leaders created or bought?

Also in today’s episode, We’ll find out how AI is reframing the employee experience and what happened when Elon Musk and Twitter collided. 

What to look forward to:

00:37    The greatest tech acquisitions of all time (part 1)

18:22    How is AI re-framing the employee experience?

25:54    When Categories Collide - Elon Musk & Twitter

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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