Gillian Whitney and Bettina Siddiqi talk about LinkedIn: Not Just for B2B. LinkedIn has traditionally been known as a B2B platform. However, is also an option for B2C brands who want to connect with their target audiences. Bettina has helped several B2C clients promote their business on LinkedIn. Based in the United Kingdom, Bettina runs her own company, BusyB Solutions. She helps business owners and sales teams gain clients and work from LinkedIn. She also helps job seekers use LinkedIn to gain employment. During this LinkedIn Live chat, Bettina and I will talk about how and why LinkedIn can work for B2C brands.