lisa fritsch, media and communications expert, best selling author, TEDx presenter, and award winning attorney, is a creative force. lisa was a renowned talk show host on Austin's number one talk radio station, KLBJ, for 10 years, a national radio and television commentator. she founded media and communications company Lisa Serves in 2012, where she advises and serves think tanks in Washington, D.C., civil leaders, and non profit organizations. She ran for governor of Texas in the Republican primary in 2014, coming in second place to Governor Greg Abbott. she has over 25 years combined experience in executive communications, media strategy, business consulting, complex contract negotiation, risk mitigation, and business go to market, as a legal counsel. join carla as she explores lisa’s insights on answering the call, gender, race, and loving each other, and ourselves.

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