Susan Barry has slept on a coffee table after locking herself out of a hotel room, but that's not entirely what this is about. In this solo deep-dive episode, Susan wonders if hotel sales teams are pushing boulders uphill while they swim against the tide. She muses here if hotels should try harder to meet buyers where they are and spend more money on marketing. Hot tip: This is a controversial one, so don't listen with diehard hotel sellers in the car.