Are you constantly striving to add more value in your business or services, but not getting the results you're expecting?  Michèle Soregaroli is the leading Differentiation Coach in Canada with an area of expertise in value propositions and competitive positioning for professional entrepreneurs. Founder and CEO of Transformation Catalyst, Michèle helps clients generate significant financial results by giving entrepreneurs the perspective they need to challenge business paradigms, become industry leaders, and champion excellence in their industry.   If you want to develop a clear understanding of your unique opportunities and how to strategically tap into your nuances, tune into this episode to achieve success, differently.