The more targeted your message, the more successful you're likely to be. Specializing in a niche enables you to stand out amidst the noise of a generalized market. The hesitancy that sometimes accompanies the decision to pick a niche often stems from a fear of limitation. However, the truth encapsulated in the phrase, "when you try to serve everyone, you won't serve anyone," is a stark reminder that not picking a nice dilutes your message and makes it less effective.  Explore three strategies to get clear on your Ideal Instagram Customer. Read the blog post here.