Excuses to Connect

25: Personal Branding as a Tool for Connection with Isaac Mashman

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Isaac Mashman is a businessman, podcast host, and public speaker. Over the span of several years, and nearly a dozen various business ideas, it was in 2020 that Isaac launched his company Mashman Ventures, a public relations firm that specializes in working with people who want to be followed, in-demand, and respected to build their personal brands. In this episode, we hone in on what personal branding means and also how it relates to making meaningful connections with others.

Highlights & Takeaways
  • An elevator pitch is how you would sum up what you have going on in a short amount of time - Isaac approaches it by building rapport and focusing on the other person, rather than immediately trying to sell
  • Personal branding is something that you have already had since you were born - it’s who you are, your reputation, and your relationship with the general public
  • How Isaac was able to facilitate a connection between his musician friend and a famous local artist whom he respected, but never met. Now the artist has been managing Isaac’s friend for a year now
  • You don't have to grow every relationship, because you might be going in a different direction and have different values than each other
  • Aggressive patience is understanding that things take time, but also recognizing that if you have a vision of where you want to get to, why not get there sooner if you can?
    • Resources Mentioned
    • Contact Isaac: Website | Instagram | Facebook | Twitter | LinkedIn
    • Mashman Ventures
    • Chase the Vision Podcast
    • “Personal Branding: A Manifesto on Fame and Influence” by Isaac Mashman
    • “How to Win Friends and Influence People” by Dale Carnegie
    • “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan

      • ______

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      Music by Meghan Rennie - Instagram / Soundcloud

      Website: excusestoconnect.com

      Email: [email protected]


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      Excuses to ConnectBy Richard Lee-Thai