For school owners, maximizing revenue is incredibly important while balancing the delivery of excellent service. Join us today as we discuss the pros and cons of item sales as a way to generate additional income while staying true to core values and building your brand.

In this episode:

:59 - Don't nickel and dime people

1:35 - An intro package?

5:50 - Require a purchase at every belt?

8:27 - Be authentic, be real

12:10 - There's a place for everything

15:45 - I wear all lululemon

17:25 - Branding is huge

20:32 - Don't treat your clients like junk collectors

23:05 - Have pride in your logo

24:55 - No offense to anyone

30:42 - If you don't want to wear your own logo, that's a problem