Sofascore is more than just a live score app—it's a data-driven sports platform with over 28 million users. But how do they turn raw data into an engaging user experience? Marijan Zivic, CPO of Sofascore, shares how the company balances analytics, UX, and intuition to develop features that keep users coming back.

(0:00) Intro
(2:25) About Sofascore
(6:00) Marijan background
(8:53) Successfully implementing features
(14:33) Unsuccessful features
(20:33) Crowdsourcing
(26:19) Utilizing data for business growth
(28:57) Feature creep
(33:34) User feedback
(37:40) Achieving strategic goals
(42:08) Deciding what works and what doesn’t
(44:38) Assembling a product team
(48:53) Product manager vs. product owner
(54:53) How to stand out from the competition?