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25: Story Shaping 102: The Secrets of Story Activation
When speaking to an audience, it’s crucial to always elicit a response, maintain engagement, avoid narrative disconnects, and cultivate trust and connection.
In this episode of the Speaker Driven Business, Jacqueline Nagle explores the concept of story activation. She discusses its value in creating stimulating interactions, forging strong connections, and building credibility as a speaker.
Jacqueline shares 12 critical tips for successfully activating your stories. Her key insights include staying true to the Blue Apple, creating space for your audience to lean into your story, and the importance of specificity as you avoid generalisations. She also highlights the value of truth and accuracy in storytelling so you can more effectively land your messages.
If your aim is to activate a visceral, emotional response in your audience and foster trust and connection through authentic and engaging stories, this episode will equip you with the techniques you need.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- What is story activation? (00:29)
- Ways we accidentally deactivate our stories (01:02)
- Tip #1: Don’t teach (02:32)
- Tip #2: Tell a full story (03:12)
- Tip #3: Drop into the moments and keep to the Blue Apple (04:02)
- Tip #4: Create the space (05:05)
- Tip #5: Specificity (05:43)
- Tip #6: Name the characters (07:32)
- TIp #7: Ignite the senses (08:12)
- Tip #8: Use time as a setup phrase (09:17)
- Tip #9: Truth and accuracy (11:00)
- Tip #10: Choose your words and eliminate the fluff (12:27)
- Tip #11: Don’t abdicate your power on stage (13:40)
- Tip #12: Use quotes wisely (14:47)
Resources
The Blue Apple
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.
Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.
Join the Speak More Collective.
View all episodes
By Jacqueline BrookerWhen speaking to an audience, it’s crucial to always elicit a response, maintain engagement, avoid narrative disconnects, and cultivate trust and connection.
In this episode of the Speaker Driven Business, Jacqueline Nagle explores the concept of story activation. She discusses its value in creating stimulating interactions, forging strong connections, and building credibility as a speaker.
Jacqueline shares 12 critical tips for successfully activating your stories. Her key insights include staying true to the Blue Apple, creating space for your audience to lean into your story, and the importance of specificity as you avoid generalisations. She also highlights the value of truth and accuracy in storytelling so you can more effectively land your messages.
If your aim is to activate a visceral, emotional response in your audience and foster trust and connection through authentic and engaging stories, this episode will equip you with the techniques you need.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- What is story activation? (00:29)
- Ways we accidentally deactivate our stories (01:02)
- Tip #1: Don’t teach (02:32)
- Tip #2: Tell a full story (03:12)
- Tip #3: Drop into the moments and keep to the Blue Apple (04:02)
- Tip #4: Create the space (05:05)
- Tip #5: Specificity (05:43)
- Tip #6: Name the characters (07:32)
- TIp #7: Ignite the senses (08:12)
- Tip #8: Use time as a setup phrase (09:17)
- Tip #9: Truth and accuracy (11:00)
- Tip #10: Choose your words and eliminate the fluff (12:27)
- Tip #11: Don’t abdicate your power on stage (13:40)
- Tip #12: Use quotes wisely (14:47)
Resources
The Blue Apple
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.
Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.
Join the Speak More Collective.