As we look for new ways to reach our customers, we are seeing more and more companies invest more time and money in their social media marketing and not enough in their email campaigns. But your email marketing strategy is still one of the most important parts of any marketing strategy. Email is the most cost-effective way to communicate with your customers, promote your services and products and reach your business goals. In this episode, Susan MacNicol, the founder and president of Strategic & Creative Marketing Inc., shares some simple tips.